Name: Luccas Pereira 

Talent: Model & content creator 

Occupation: Football Coach

Location: NSW, AU

How long have you been a talent on TRF? 5 Years

Introducing Luccas, a versatile talent who seamlessly blends the worlds of content creation, modeling, and football coaching. In this exclusive feature, Luccas takes us on a journey through his inspiring career, revealing how his passion for sharing joy and knowledge has propelled him to success. From mornings spent with family to delivering content ahead of schedule, Luccas's dedication shines through. Dive into his story, learn his negotiation secrets, and discover how he balances life's challenges. 

1. What inspired you to become a model/content creator, and how did you get started in the industry? 

Being a content creator has not only allowed me to share the things that I love with the world, as well as things that bring me joy. I am also extremely passionate about sharing valuable knowledge that benefits the broader community.

2. Can you walk us through a typical day in your life as a model/content creator? 

A typical day in my life usually starts with a nice family breakfast, (always an avocado toast and a cup of coffee). After dropping my older child off at childcare, I return home to review my deliverables list and due dates. I take pride in delivering content ahead of schedule (I love being on time with all content I create). I also make sure to check for any upcoming events that require my attendance or content creation.

Then usually in the early afternoon, switching it up I head off to my football (soccer) coaching sessions!

3. How do you manage your finances as a model/content creator? 

I currently utilize a spreadsheet to monitor my income and coordinate my schedules for social media and influencer engagements. This document streamlines my ability to handle due dates, deliverables, and the financial side of things effortlessly.

4. What types of brand partnerships have you worked on in the past, and how do you decide which collaborations to take on? 

I have had the privilege of collaborating with Google, Ralph Lauren, Skoda, Puma, Aperol Spritz, Mizuno, Virgin Active, Aldi, and many other notable brands.

5. Can you share any tips for negotiating rates with brands, and how you determine your own value as a model/content creator 

When negotiating rates with brands I have a thought process that it's pretty simple and easy:

• Assess how closely the brand aligns with my personal style and my audience.
• Evaluate the value I can bring to the collaboration.
• Consider the complexity of delivering the requested content.

This thought process has consistently proven effective in my negotiations with brands.

6. How do you stay up-to-date with the latest industry trends and best practices, and what resources do you rely on for education and inspiration?

I stay informed about industry trends and gather inspiration primarily from blogs, newsletters, and the internet. For ongoing my go-to also would also be short courses and seminars for ongoing education. 

7. Have you experienced any challenges or setbacks in your career as a model/content creator, and how have you overcome them? 

Yes, constant changes on the market or lack of inspiration and or time sometimes can be a huge challenge, but the best way to overcome it is keep doing what we love and remember that I can inspire others with my work. 

Certainly, the ever-changing market, possibilities for lack of inspiration, and time constraints may be huge challenges. However, the best way for overcoming these obstacles is to maintain a determined mindset and continue doing what I love, always mindful of the potential to inspire others through my work.

8. How do you manage balance in your life between work and personal life? 

Achieving balance in my life involves spending quality time with my family, which consistently helps me maintain a positive mindset that spreads into all aspects of my life

9. What advice would you give to aspiring models/content creators who are just starting out and looking to build a successful career in the industry? 

Keep doing what inspires you and follow your passions, the more you invest your time and energy in them your dedication will lead to rewards.

10. How do you see the industry evolving in the next 5-10 years, and what changes do you anticipate? 

The industry is constantly evolving, with daily changes, technological advancements, and updates. However, I believe that staying true to your unique style and ideals will always be valued in this industry. Brands will always value unique creators, photographers, videographers etc. 

11. Can you share any upcoming projects or partnerships that you're excited about, and how do you plan to continue growing your brand as a model/content creator? 

I'm thrilled about a significant upcoming project with an automotive brand in the next few weeks. To continue growing in this industry, I recognise the need to invest more time and effort into self-improvement, enhancing my knowledge and skills to better collaborate with brands.

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Luccas’s remarkable journey, balancing the realms of content creation, modeling, and football coaching, exemplifies the potential of dedication, authenticity, and adaptability. His story encourages us to pursue our passions, maintain unwavering determination, and forge our own unique path.

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